
YOUR
PRODUCE MAN'S "FRESH TIPS"
March 22, 2002
Our last PRODUCE MAN PUZZZZLE dealt with Spring produce: The
"leaves" on an Artichoke; what is their real name? We
should have given you this hint: Look at the parts of a flower. Well,
that's because the Artichoke is neither a fruit nor a vegetable. It
is the edible flowering bud of a Mediterranean Thistle. Now that you
know that, the "leaves" are not really leaves, but called
bracts,
which is defined in Webster's Dictionary as "a leaf-like plant
part located either below a flower or on the stalk of a flower cluster."
This week's PUZZZZLE deals with Spring produce: California grows
about 10,000 acres of Artichokes. How many acres does Italy grow?
See next week's "Fresh Tips" for the answer.
--KIWIFRUIT:
California supplies are ending quickly. Very quickly. Most California
fruit will be ripe and ready to eat. In normal years, California growers
will have supplies into early May. Not this year. Many growers are already
finished, with most California fruit finishing this year by early April,
well over a month ahead of normal. Already, early shipments of imported
Kiwifruit have hit some East Coast stores. Chilean fruit normally starts
this time of year, lasting into late summer. New Zealand fruit will
start about a six weeks later, usually in early May, and will last until
November when California fruit is back in production. Early imported
fruit will certainly be firm and will take an extra few days to ripen.
Do not refrigerate this early imported fruit. It would be best to keep
it at room temperature. That help the fruit ripen. And keep your Kiwi
enclosed in a fruit ripening bowl or a brown paper bag. If you expose
Kiwifruit to the open air, that will cause the fruit to dehydrate before
it has a chance to ripen.
Your Produce Man Celebrated Spring
With the Stars



To celebrate the First Day of Spring, Your Produce Man teamed up with
the California Asparagus Commission to air ship gift boxes of jumbo
California Asparagus to some of America's biggest stars like Regis,
Rush, Jay Leno, David Letterman, the Today Show, Good Morning America,
Dr. Laura, Paul Harvey and others. In fact, Paul Harvey tells me, "The
best Asparagus I eat comes from you on the first day of Spring."
Thanks, Mr. Harvey. Now
Page 2.

--NAVEL
ORANGES: Just like Kiwifruit, Navel Oranges from California should
be ending about a month ahead of normal. Usually, growers will have
fruit right into late May or even early June. This year, growers think
they will be finished with their fruit by mid April. This year's Navel
Orange crop was down to only about 64 million cartons, mainly due to
a bloom drop when record temperatures hit San Joaquin Valley orchards
in May. Right during blossom time, there were 7 days of 100 plus degree
temperatures. This time of year, we start noticing a little more "dry
cell" in the Navel Oranges. You see, citrus fruit is actually made
up of hundreds of little, tiny water balloons. Cut an Orange in half,
and you can see those tiny water sacks. When you were a kid, and you
over filled your water balloon, it would burst. That's exactly what
happens to Navel Oranges this time of year. The fruit has been hanging
on the tree all year, sucking up juice. Well, those juice sacks in the
Orange are full, and are starting to burst, creating the "dry cell."
If an Orange feels light for its size, it mostly likely has dry cell.
--MORE FREEZING TEMPERATURES: March is one of the
most critical weather watch months for growers. Late Spring frost or
freezes can have dramatic affects on produce. Recent freezing temperatures
have caused considerable damage to Almond crops. Almond trees are in
full bloom, so a frost or freeze can easily wipe out an entire crop.
Many Almond growers in the northern San Joaquin Valley are seeing almost
a 100% loss to Almond crops. Looking down the San Joaquin Valley, cherry
trees are just about ready to "pop blossoms." Other stonefruit
trees will follow with blossoming about 2 weeks later, and that will
be followed by blossoming from apple and pear trees. Freezing temperatures
have also caused damage to desert potato plants in the Imperial Valley.
One grower says it's the worst he's seen. Many growers are reporting
as much as 50% loss. Once frost hits the plant, the potato stops growing.
That certainly won't help with these very high potato prices. Every
new growing region that comes into production is just one more region
that will help ease the high spud prices. As we move further into Spring,
we are going to see even higher prices for potatoes, from russets to
reds, whites and yukons. Asparagus plants could be damaged as well if
freezing temperatures continue. You see, the spear acts as a conduit,
sending the freezing temperatures down into the very crown, or the root
of the plant. Growers won't know there is crown damage until later in
the season. If spears don't grow from the crown, that's when growers
will know there is crown damage.
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